Creative Direction

Saama needed a creative leader to help with their corporate rebranding initiative.  After redesigning the company logo, I completely renovated the website – working with copywriters to update the content from 12 to over 150 pages.  The new site was built in WordPress in order to improve the efficiency of content updates without the need for developers. After defining the brand guidelines, I created a multitude of design assets to support the look and feel of the new brand including powerpoint templates, tradeshow booth designs, advertisements for industry publications and marketing collateral to support the sales team.  In addition, I was also responsible for the creation and setup of email campaigns in Marketo for event announcements as well as company newsletters.